■ Cournot games with advertising (Section 6.2). In these games, quantity-setting oligopolistic firms have additional decision variables, viz., their advertising efforts.
■ Pricing and advertising (Section 6.3). Although each player only has two marketing decision variables, these games are known to cause considerable analytical difficulties, at least is cases where there is a true interaction between price and advertising. The setup can be extended by investments in productive capital.
■ Pricing and quality (Section 6.4) where firms must decide both the product price and the design quality of their products.
■ Pricing and finance.(Section 6.5). The financial issue here is how internal finance, through retained earnings, limits growth and expansion of firms.
■ Pricing, production, capacity expansion, investments and inventories (Section 6.6).
KeywordsDifferential Game Reservation Price Transfer Price Advertising Expenditure Advertising Strategy
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