The Wagonho! Case Study

  • Jan Emblemsvåg
  • Bert Bras


WagonHo!, Inc. is a toy manufacturer. It operates in a somewhat price sensitive niche market with fairly good demand. Management faces three problems:
  1. 1.

    They have a $1.3 million loss for the year.

  2. 2.

    They expect higher energy costs due to energy shortage.

  3. 3.

    They face possible tougher pollution legislation.



Energy Consumption Waste Generation Critical Success Factor Activity Driver Cost Consumption 
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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Jan Emblemsvåg
    • 1
  • Bert Bras
    • 2
  1. 1.Considium Consulting Group ASNorway
  2. 2.Georgia Institute of TechnologyUSA

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