Designing Competitive Service Models

  • Veronica Martinez
  • Trevor Turner
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


The explosives developed in Europe in the late nineteenth and early twentieth ­century by the famous Swede and patron of the world peace prize, Alfred Nobel, were extremely durable and, apart from the introduction of the electric detonator, have remained in use with minor modifications for almost a century (Fig. 5.1a). In the 1970s a new invention started a process of change that has transformed the explosives business from being a supplier of products to a provider of a service. Survival very much depended on the agility of ICI Explosives UK, hereinafter referred to as “ICI Explosives,” in adapting to the new competitive environment. Manufacturing excellence was not a solution. Innovative thinking was required to sustain the ­business as changes in technology reduced the complexity that had ­protected the business from serious competition for over a century.


Business Model Technological Integrator Product Service System Emulsion Explosive Tangible Attribute 
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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Centre for Business PerformanceCranfield School of ManagementCranfieldUK

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