Service Science: The Opportunity to Re-think What We Know About Service Design

  • Chris Voss
  • Juliana Hsuan
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


The evolution of service science or Service Science, Management and Engineering – SSME, provides us with a platform to critically review the area of service design. The drivers for this include the lack of cross-disciplinary writing on service design, the limitations of the treatment of service design as an extension of product design and the dominance of B2C and neglect of B2B design. Three perspectives are used: service delivery systems, service architecture including modularity and platforms, and the service supply chain/network. Empirical examples are provided and a service modularity function is developed. It is argued that an important role of SSME is to be able to link the operationally based service architectures and resulting design methods and information system (IS) architectures, and that there is a need to develop a combined view of the physical, organisational, and IS architectures of services.


Modularity Service design Service architecture Service science Service systems 



This research has been funded by the ESRC, grant RES-331-25-0027, through the Advanced Institute of Management Research.


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Copyright information

© Springer Science and Business Media, LLC 2011

Authors and Affiliations

  • Chris Voss
    • 1
  • Juliana Hsuan
  1. 1.Management Science and OperationsLondon Business SchoolLondonEngland

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