Build-to-Order Meets Global Sourcing: Planning Challenge for the Auto Industry

Chapter
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 152)

Abstract

Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed about options and prices. All these factors combine to heighten competitive pressures, squeeze margins, and leave manufacturers struggling to increase revenues and market share.

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Copyright information

© Springer New York 2011

Authors and Affiliations

  1. 1.Faculty of Economics and Administrative SciencesOzyegin UniversityIstanbulTurkey

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