Abstract
It goes without saying that food and consumer product manufacturers are concerned with ensuring the quality of the products they sell. Lately, quality has become a corporate rallying cry. A whole industry of quality specialists has sprung up to introduce popular quality assurance programs with catchy names like “total quality management” Beyond the cheerleading, corporate buzz-words, and maze of consultants lies an honest concern with the delivery and appeal of finished products that will produce consumer satisfaction, brand loyalty, repurchase, and low incidence of consumer complaints.
Consumer researchers are well aware of the quality of products. The food industry constantly faces the demand to maintain both quality and profitability simultaneously. Quality, however, is an elusive concept and as such must be operationalized and measured in order for it to be maintained.”—H.R. Moskowitz (1995).
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© 1999 Springer Science+Business Media New York
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Lawless, H.T., Heymann, H. (1999). Sensory Evaluation in Quality Control. In: Sensory Evaluation of Food. Food science text series. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-7452-5_16
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DOI: https://doi.org/10.1007/978-1-4419-7452-5_16
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