Avio case study: the MRO process
This chapter presents the case study of the Avio Brindisi plant where a profound process of change has been in progress for a number of years. We use the TEKNE Project methodology of change to analyze the different aspects of the case, highlighting the firm’s strategic, organizational and technological characteristics and the environment it operates in. In particular, we envisage a change in the plant’s business model in response to the expansion of its client segments and a potential new approach to MRO operations based on advanced fleet management practices that would radically change the firm’s organization and value network with respect to its MRO service offering, thereby yielding extensive global market opportunities.
KeywordsEurope Transportation Marketing Pyramid Aircrafts
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