DROAVR Application Checklist



In this final—“proactive” and rather “agro”—chapter I am going to summarize the most important things to do when applying this new version of C-OAR-SE theory.


Content Validity Abstract Attribute Brand Attitude Rater Entity Task High Priority 
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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Institute for Innovation in Business and Social Research, University of WollongongWollongongAustralia

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