Rater Entity Classification

  • John R. Rossiter


The third—and final—element of any construct is the rater entity (Rossiter 2002a). Just as almost all researchers leave out the object when defining a construct, so also do they neglect to include the rater entity. As we saw earlier, well-known examples of constructs in the social sciences that don’t specify the rater entity are CORPORATE REPUTATION, RETAILER SERVICE QUALITY, INDIVIDUALISM-COLLECTIVISM, and less well-realized examples are BRAND RECOGNITION and BRAND RECALL. In none of these construct labels is the rater entity identified. Failure to account for different rater entities, like failure to identify the object in the construct (see Chapter 3), has led to confused findings—or “mixed results”—in the social sciences, particularly in meta-analyses.


Organizational Citizenship Behavior Citizenship Behavior Corporate Reputation Rater Entity Brand Recall 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Institute for Innovation in Business and Social Research, University of WollongongWollongongAustralia

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