Advertisement

Qualitative Analysis of Commercial Social Network Profiles

  • Lester Melendez
  • Ouri Wolfson
  • Malek Adjouadi
  • Naphtali RisheEmail author
Chapter

Abstract

Social-networking sites have become an integral part of many users’ daily internet routine. Commercial enterprises have been quick to recognize this and are subsequently creating profiles for many of their products and services. Commercial enterprises use social network profiles to target and interact with potential customers as well as to provide a gateway for users of the product or service to interact with each other. Many commercial enterprises use the statistics from their product or service’s social network profile to tout the popularity and success of the product or service being showcased. They will use statistics such as number of friends, number of daily visits, number of interactions, and other similar measurements to quantify their claims. These statistics are often not a clear indication of the true popularity and success of the product. In this chapter the term product is used to refer to any tangible or intangible product, service, celebrity, personality, film, book, or other entity produced by a commercial enterprise.

Keywords

Social Network Commercial Enterprise Potential Customer Connection Request Personal Profile 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Notes

Acknowledgement

This research was supported in part by NSF grants IIS-0837716, CNS-0821345, HRD-0833093, IIP-0829576, IIP-0931517, DGE-0549489, IIS-0957394, IIS-0847680, CNS-0837556 and CNS-0426125. IBM Almaden Research Center and Barcelona Supercomputing Center have contributed to the methodology used and to the first author’s training under the NSF PIRE award 0730065.

References

  1. 1.
    “Signup For MySpace, Now with Free Music.” Signup for Myspace, Now with Free Music. MySpace.com. Web. 18 Mar. 2010. http://signups.myspace.com/index.cfm?fuseaction=signup
  2. 2.
    “Fansite – ” Wikipedia, the Free Encyclopedia. Wikimedia Foundation, Inc. Web. 18 Mar. 2010. http://en.wikipedia.org/wiki/Fanpage
  3. 3.
    “The Drive Home Only Adds REAL People = ) on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads.” The Drive Home Only Adds REAL People = ) on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads. Drive Home Music Inc. Web. 18 Mar. 2010. http://www.myspace.com/drivehomemusic
  4. 4.
    “Twilight Saga New Moon Official MySpace Profile.” Twilight Saga New Moon Official Myspace Profile. Summit Entertainment LLC. Web. 18 Mar. 2010. http://www.myspace.com/twilight
  5. 5.
    “MySpace – It’s Always Sunny in Philidelphia – Only on FX!” It’s Always Sunny in Philidelphia – Only on FX! FX Networks LLC. Web. 18 Mar. 2010. http://www.myspace.com/sunnyfx
  6. 6.
    “Dane Cook on MySpace Comedy – Comic Clips, Funny Videos & Jokes.” Dane Cook on MySpace Comedy. Web. 18 Mar. 2010. http://www.myspace.com/danecook
  7. 7.
    Vans Warped Tour 2010. Vans. Web. 18 Mar. 2010. http://www.myspace.com/warpedtour
  8. 8.
    “Social Relation” Wikipedia, the Free Encyclopedia. Wikimedia Foundation, Inc. Web. 18 Mar. 2010. http://en.wikipedia.org/wiki/Social_interaction
  9. 9.
    Melendez, Lester A. Crawl of 1000 MySpace Profiles to Gather Interaction Statistics. 10 Mar. 2010. Raw data. Florida Internaitonal University, MiamiGoogle Scholar
  10. 10.
    “Two Thirds of Businesses Fear That Social Networking Endangers Corporate Security, Sophos Research Reveals.” Antivirus | Security Software | Data Protection | Encryption Software for Businesses – Sophos. Sophos Plc. Web. 18 Mar. 2010. http://www.sophos.com/pressoffice/news/articles/2009/04/social-networking.html
  11. 11.
    “Cori Yarckin on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads.” Cori Yarckin on MySpace Music. See Why Records. Web. 18 Mar. 2010. http://www.myspace.com/coriyarckin
  12. 12.
    “Malware and Spam Rise 70% on Social Networks, Security Report Reveals.” Antivirus | Security Software | Data Protection | Encryption Software for Businesses – Sophos. Sophos Plc. Web. 18 Mar. 2010. http://www.sophos.com/pressoffice/news/articles/2010/02/security-report-2010.html
  13. 13.
    “LOVE SHE WROTE on MySpace Music – Free Streaming MP3s, Pictures & Music Downloads.” Love She Wrote on MySpace Music. Web. 18 Mar. 2010.http://www.myspace.com/loveshewrote
  14. 14.
    Benjamin, M., Cattuto, C., and Menczer, F. 2009. Social Spam Detection. Proceedings of the 5th International Workshop on Adversarial Information Retrieval on the Web. ACM International Conference Proceeding Series, Spain, Madrid. New York: ACM Press, 41–48Google Scholar
  15. 15.
    Krishnamurthy, R., Li, Y., Raghavan, S., Reiss, F., Vaithyanathan, S., and Zhu, H. 2009. SystemT: A System for Declarative Information Extraction. SIGMOD Record, 37:4, 7–13CrossRefGoogle Scholar
  16. 16.
    Dean, J. and Ghemawat, S. 2008. MapReduce: Simplified Data Processing on Large Clusters. Communications of the ACM Archive, 51:1, 107–113CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Lester Melendez
  • Ouri Wolfson
  • Malek Adjouadi
  • Naphtali Rishe
    • 1
    Email author
  1. 1.NSF Industry/University Cooperative Research CenterFlorida International UniversityMiamiUSA

Personalised recommendations