Throughout history, politicians have sold themselves for power, position, and prestige. The selling of an American presidential candidate, though, is a post World War II phenomenon. With TV extending its reach to virtually all U.S. households, and a greater proportion of voters voting for the candidate than their party of affiliation, presidential hopefuls were able to show up in people’s living rooms and advertise themselves like brands of detergents, peanut butter, and automobiles.


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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Knowledge Kinetics, Inc.RestonUSA

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