Content Management and E-Learning: a Strategic Perspective



Content management is not an issue most senior administrators in educational institutions will be familiar with. In this chapter, I want to take a strategic view of content management, especially for those institutions that have or are about to make a major commitment to the development and delivery of online teaching and learning materials, or what I will call digital learning materials.


Marketing Mellon 



I would like to thank Dr. Michael Magee of the University of Calgary, and the Southern Alberta Institute of Technology for their assistance in providing content and examples for this chapter.


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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Tony Bates Associates Ltd.VancouverCanada

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