The Imperative to Breastfeed: An Australian Perspective

Chapter

Abstract

Australia is considered to have a high breastfeeding initiation rate. Research has demonstrated that the main reason that many women choose to breastfeed their baby is based on their understanding that ‘breast is best’. This is not surprising given that the benefits of breastfeeding are broadly promoted and a number of strategies have been deliberately employed globally, nationally and locally to actively support and promote breastfeeding. In this chapter, we argue that in Australia there is now a well-constructed cultural imperative to breastfeed. The message of ‘breast is best’ is powerful and is transmitted through public health and professional discourses and increasingly within the broader social and cultural context influencing the personal decisions and experiences of women. Most women in Australia make the decision to initiate breastfeeding, yet many women abandon the practice within the first 6 weeks following the birth of their baby. It appears that personal commitment, prenatal preparation and support to initiate breastfeeding is not always enough to sustain breastfeeding. In this chapter, we assert that the current investment in promoting and supporting women to initiate breastfeeding in Australia is having little impact on the longevity of breastfeeding and, for many women, appears to be causing a high level of emotional distress. We argue that the current public health policy, professional and social investment in breastfeeding initiation may be better directed at providing appropriate support in the weeks following birth for women who wish to breastfeed (see also Chapter 5 in this volume).

Keywords

Cholesterol Obesity Marketing Production Line Stein 

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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Faculty of Nursing and Health, Avondale CollegeWahroongaAustralia
  2. 2.School of Nursing and Midwifery, University of Western SydneyPenrithAustralia

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