Consumer Field Tests and Questionnaire Design

  • Harry T. Lawless
  • Hildegarde Heymann
Part of the Food Science Text Series book series (FSTS)


This chapter presents an introduction to consumer testing in various settings including central location and home use tests. The construction of a useful consumer questionnaire requires both skill and experience. General rules for questionnaire design and question construction are presented. Various question formats such as agree–disagree scales and open-ended questions are discussed.


Product Category Sensory Test Marketing Research Product Concept Field Service 
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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Harry T. Lawless
    • 1
  • Hildegarde Heymann
    • 2
  1. 1.Department of Food ScienceCornell UniversityIthacaUSA
  2. 2.Department of Viticulture and EnologyUniversity of California – DavisDavisUSA

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