Collaborative Supply Chain Management

Part of the International Series in Operations Research & Management Science book series (ISOR, volume 151)


The management of supply chains has become progressively more complex and challenging due to higher customer expectations for better service, higher quality, lower prices, and shorter leadtimes; ongoing demand uncertainty; an increase in product variation; and shorter product life cycles. The increasing importance of supply chain efficiency as a key competitive advantage has changed the nature of many intra- and inter-firm relationships from adversarial to collaborative. An industry survey by Forrester Research reveals that 72% of firms say supplier collaboration is “critical to their product development success” (Radjou et al. 2001). An AMR Survey at Microsoft Engineering and Manufacturing Executive Summit, which was conducted with the participation of CEO, CFO, CIO, and Sr. VPs of Fortune 1,000 companies, shows that 58% of the participants consider collaboration as a strategic necessity, while another 32% consider it to be very important. 57% of the participants state that they are directly involved in leading collaboration efforts (Caruso 2002).


Supply Chain Wholesale Price Quantity Discount Bullwhip Effect Electronic Data Interchange 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



This research is partially funded by NSF Grants DMI-0400345, DMI-0427446, DMI-0400301, and ITR 0427446. We would like to acknowledge the research assistance of Özlem Bilginer, Department of Management Science and Engineering, Stanford University.


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© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Department of Management Science and EngineeringStanford UniversityStanfordUSA

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