Ageism: The Strange Case of Prejudice Against the Older You


In a field that has only been in existence for about 36 years,1 research on age prejudice has revealed many robust findings, a few counterintuitive results, and it has left open a number of unanswered questions. Today I would like to highlight the major findings in ageism research, the unexpected discoveries, and to point future researchers to issues that still require investigation. The field is growing, as more and more researchers are sensing the theoretical and practical need for empirical attention devoted to a problem that affects millions of older adults.


Young Person Implicit Attitude Eastern Culture Ageist Attitude Ageist Belief 


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© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Department of PsychologyCalifornia State University – Stanislaus TurlockTurlockUSA

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