Merchandising NFL Brands and Intellectual Property Rights

  • Stephen McKelvey
  • Ryan Spalding
Part of the Sports Economics, Management and Policy book series (SEMP, volume 2)


These recent headlines reflect the magnitude of a business enterprise that is generating over $8 billion annually as a result of the merchandising of the NFL brand and the leveraging of its intellectual property rights. Commissioner Roger Goodell’s ambitious revenue goals reflect a paradigm shift in the business model of the NFL—from a licensing-centric to a media sales-centric enterprise.


Intellectual Property National Football League National Basketball Association Super Bowl Exclusive License 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



The authors wish to thank David Haynes for his contribution to the legal section of this chapter.


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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Isenberg School of Management, Mark H. McCormack Department of Sport ManagementUniversity of Massachusetts AmherstAmherstUSA

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