Media and Influence

  • William H. Bennett


The public information media provides information on current events (news), entertainment (programming), and opinions offered by trusted public sources (e.g., business, academic or religious spokespersons, journalists, and government officials). Consequently, it is a major force in shaping a populace’s attitudes toward significant social issues and of great interest to intervention planners. The chapter attempts to provide modelers and intervention analysts alike with sufficient understanding of media mechanisms and current research that they can begin contributing to, and benefiting from this important area of study.


Target Audience Media Outlet Framing Effect Media Influence Media Channel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer US 2010

Authors and Affiliations

  1. 1.BAE Systems, Inc.BurlingtonUK

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