If We Build It They Will Come? The Technology Acceptance Model

  • Joseph Bradley
Part of the Integrated Series in Information Systems book series (ISIS, volume 28)


Global business markets have become more competitive as consumers demand low prices, an increasing variety of goods, and improved product quality. Businesses have turned to information technology to gain performance efficiency in this changing marketplace. Yet, as firms increase their investments in new ­information technology, they may find employees are reluctant to accept and effectively use the new technologies. The technology acceptance model is the most widely used theory by researchers to explore user acceptance. This chapter explores the development, use, and current status of the technology acceptance model, as well as critiques of the technology acceptance model.


Technology acceptance model Theory of reasoned action User acceptance Perceived ease of use Perceived usefulness 



Attitude toward behavior


Behavioral intention


Customer relationship management system


Enterprise resource planning system


Materials resource planning


Perceived ease of use


Perceived usefulness


Supply chain management system


Subjective norm


Technology acceptance model


Theory of planned behavior


Theory of reasoned action


Task-technology fit model


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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.College of Business and ManagementDeVry UniversityPomonaUSA

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