Consumer Behavior in Childhood Obesity Research and Policy

  • Lucia A. Reisch
  • Wencke Gwozdz
  • Suzanne Beckmann
Part of the Springer Series on Epidemiology and Public Health book series (SSEH, volume 2)


Within the last 30 years, a remarkable weight gain could be observed in nearly all developed countries independent of sex, age, and social class. Thus, this epidemic affects not only one single social stratum or one specific group of consumers, but rather whole populations. Nowadays, more than 30% of all European children are overweight or obese – with an increasing tendency (European Commission 2007). Overweight and obesity become even more important when taking into account their strong relationship with the increase in cardio-vascular diseases or type-two-diabetes. These consequences result in high costs for individuals and societies. Despite a plethora of activities and initiatives to reverse this development, there is no identifiable downward trend in sight. Rather, future economic and social consequences seem to be unpredictable and unmanageable.


Physical Activity Parental Style Healthy Food Television Viewing Unhealthy Food 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  • Lucia A. Reisch
    • 1
  • Wencke Gwozdz
    • 1
  • Suzanne Beckmann
    • 2
  1. 1.Department of Intercultural Communication and ManagementCopenhagen Business SchoolFrederiksbergDenmark
  2. 2.Department of MarketingCopenhagen Business SchoolCopenhagenDenmark

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