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Introduction

  • T.C. Edwin Cheng
  • Jian Li
  • C.L. Johnny Wan
  • Shouyang Wang
Chapter
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 143)

Abstract

Postponement has been discussed by numerous scholars and researchers from different perspectives since 1950s when Alderson [3] observed that products tend to differentiate when they near the time of purchase in order to reduce marketing costs. He named this concept the principle of postponement. Postponement , also known as late customization or delayed product differentiation, refers to delaying some product differentiation processes in a supply chain as late as possible until the supply chain is cost effective (Garg and Lee [43]). It gives rise to economies of scale and scope through product and process standardization and customization, respectively.

Keywords

Supply Chain Product Family Mass Customization Customer Order Economic Order Quantity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • T.C. Edwin Cheng
    • 1
  • Jian Li
    • 2
  • C.L. Johnny Wan
    • 1
  • Shouyang Wang
    • 3
  1. 1.Department of Logistics & Maritime StudiesThe Hong Kong Polytechnic UniversityKowloonHong Kong SAR
  2. 2.School of Economics & Management Beijing University of Chemical Technology (BUCT)BeijingChina, People’s Republic
  3. 3.Chinese Academy of Sciences Academy of Mathematics & Systems ScienceBeijingChina, People’s Republic

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