Research Problem and Research Questions
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Whilst scholarly research has concentrated on the wider issues, within the practitioner community there was a widespread consensus emerging that international systems are a not only a major element of any global business strategy but also a major, and potentially disastrous, stumbling block for global operators. By 1994, a considerable body of – mostly anecdotal – evidence1 for the difficulties with these systems had been assembled in the practitioners’ literature . A selection of this is presented below.
KeywordsInternational System Global Operator Multinational Firm Scholarly Research Practitioner Community
- Kobielus, J. 1992. Privacy issues loom as global net hurdle: Part I. Network World, 9(3), 27–51.Google Scholar
- Buss, M. D. J. 1982. Managing international information systems. Harvard Business Review, Sep/Oct 60(5), 153–162.Google Scholar
- Barsoux, J.-L. 1992. Following the leaders. International Management, 47(7), 40–41.Google Scholar