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Introduction

  • Evangelos Grigoroudis
  • Yannis Siskos
Chapter
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 139)

Abstract

Customer satisfaction measurement is one of the most important issues concerning business organizations of all types, which is justified by the customerorientation philosophy and the main principles of continuous improvement of modern enterprises. In fact, measurement constitutes one of the five main functions of the management science allowing for the understanding, the analysis, and the improvement (Massnick, 1997). As it is rumored, Lord Kelvin (19th century) said that “…if you cannot measure something, you cannot understand it…”

For these reasons, customer satisfaction should be measured and translated into a number of measurable parameters. In the recent decades, the importance of customer satisfaction for business organizations has been increased. Thus, customer satisfaction measurement is now considered as the most reliable feedback, taking into account that it provides in an effective, direct, meaningful and objective way the customers’ preferences and expectations. In this way, customer satisfaction is a baseline standard of performance and a possible standard of excellence for any business organization (Gerson, 1993).

Keywords

Customer Satisfaction Business Organization Satisfaction Measurement Customer Expectation Customer Complaint 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.Dept. of Production Engineering & ManagementTechnical University of CreteKounoupidianaGreece
  2. 2.Dept. of InformaticsUniversity of PiraeusPireausGreece

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