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Advancing Service Science with Service-Dominant Logic

Clarifications and Conceptual Development
  • Stephen L. Vargo
  • Robert F. Lusch
  • Melissa Archpru Akaka
Chapter
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Abstract

Service Science is an interdisciplinary effort to understand how service systems interact and co-create value. Service-dominant (S-D) logic is an alternative perspective to the traditional, goods-dominant (G-D) logic paradigm, which has been recognized as a potential theoretical foundation on which a science of service can be developed. While there are efforts to support and develop an S-D-logic-grounded service science, the paradigmatic power of G-D logic remains strong. This is evidenced by several recurring misconceptions about S-D logic and its application in service science. This chapter aims to guide the advancement of an S-D-logic-grounded service science by clarifying several misconstruals associated with S-D logic and moving forward with the formalization of key concepts associated with S-D logic and service science.

Keywords

Service System Economic Exchange Operant Resource Service Economy Service Science 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Stephen L. Vargo
    • 1
  • Robert F. Lusch
    • 2
  • Melissa Archpru Akaka
    • 1
  1. 1.Shidler College of BusinessUniversity of HawaiiHonoluluUSA
  2. 2.Eller College of ManagementUniversity of ArizonaTucsonUSA

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