The Development of the Strategic Agenda: A Call to Action

  • Arnoldo C. Hax


The three tasks that have been the basis for our analysis so far – customer segmentation and customer value proposition; the bundle of competencies; and the mission statement – have only one purpose, and that is to develop a strategic agenda. This is the end result of the strategic planning process. In the end, all of the diagnosis that we have conducted has to converge into the definition of a clearly defined strategic agenda that identifies the actions that we will take to lead the organization into the desired transformation.


Business Process Mission Statement Strategic Position Marketing Capability Strategic Planning Process 
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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Arnoldo C. Hax
    • 1
  1. 1.Sloan School of ManagementMassachusetts Institute of TechnologyCambridgeUSA

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