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The Mission of the Business: Capturing the Strategic Transformation

  • Arnoldo C. Hax
Chapter

Abstract

The mission of the business integrates the diagnostic tasks of the previous two chapters – developing our customer segmentation strategy on the demand side and identifying the firm’s bundle of competencies on the supply side of the business – so we can capture and articulate the nature of the transformation we intend to pursue.

Keywords

Planning Horizon Mission Statement Geographical Scope Strategic Alignment Customer Segmentation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Arnoldo C. Hax
    • 1
  1. 1.Sloan School of ManagementMassachusetts Institute of TechnologyCambridgeUSA

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