The Mission of the Business: Capturing the Strategic Transformation

  • Arnoldo C. Hax


The mission of the business integrates the diagnostic tasks of the previous two chapters – developing our customer segmentation strategy on the demand side and identifying the firm’s bundle of competencies on the supply side of the business – so we can capture and articulate the nature of the transformation we intend to pursue.


Planning Horizon Mission Statement Geographical Scope Strategic Alignment Customer Segmentation 

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Arnoldo C. Hax
    • 1
  1. 1.Sloan School of ManagementMassachusetts Institute of TechnologyCambridgeUSA

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