Gender and Motivation for Achievement, Affiliation–Intimacy, and Power

  • Lauren E. Duncan
  • Bill E. Peterson


Research on achievement, affiliation–intimacy, and power motivation is tied intimately to the Thematic Apperception Test (TAT), co-developed by Christiana D. Morgan and Henry A. Murray (1935). In the TAT, respondents are shown pictures of people (often line drawings) and asked to write a story in response to each picture cue. Researchers assume that test takers will tell stories that reflect their own conscious and unconscious motives and impulses. As the methodology evolved, these stories (or thought samples) were content coded by experts for recurring themes that reflect major human motives. The three most studied motives, also referred to as social motives, are achievement, affiliation–intimacy, and power.


Motive Imagery Autobiographical Memory Stereotype Threat Power Motivation Achievement Motivation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Lauren E. Duncan
    • 1
  • Bill E. Peterson
    • 1
  1. 1.Smith CollegeNorthamptonUSA

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