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Gender and Media: Content, Uses, and Impact

  • Dara N. Greenwood
  • Julia R. Lippman
Chapter

Abstract

Although research offers compelling evidence to suggest that men and women are far more similar than they are different across a wide variety of domains, our perceptions of gender difference can lead us to believe that men and women do inhabit distinct gendered universes and can trigger self-fulfilling prophecies that confirm these expectations. These perceptions can even guide how academics choose to interpret the research literature.

Keywords

Video Game Social Networking Site Stereotype Threat Female Character Body Image Concern 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Dara N. Greenwood
    • 1
  • Julia R. Lippman
    • 1
  1. 1.University of MichiganAnn ArborUSA

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