Cross-Cultural Research Methods and the Study of Gender

  • Gordon B. Forbes

This chapter is intended to introduce researchers to the study of gender in a cross-cultural context. It describes the unique advantages of cross-cultural research and reviews the major theoretical and pragmatic issues associated with research in other cultures. The focus of the chapter is on the methodology and promise of cross-cultural research. It is not a review of the results of cross-cultural research on gender.

The term cross-cultural research probably produces mental images of distant locations and people whose language, dress, and worldview are much different than one’s own. Exotic cultures have long fascinated adventurers, but historically adventurers’ descriptions of exotic cultures were notoriously ethnocentric, judgmental, and racist (Hogan & Sussner, 2001).

Modern studies of culture began in the early part of the 20th century as both anthropology and psychology were struggling to establish the scientific basis of their disciplines. The study of gender united these fields...


Body Dissatisfaction Gender Equality United Nations Development Programme Response Style Benevolent Sexism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Gordon B. Forbes
    • 1
  1. 1.Millikin UniversityDecaturUSA

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