Ethics and Social Values in the Network Enterprise
The concept of the socially concerned enterprise is gaining increasing credence at this time, and its range of connotations is expanding to the point that it can almost be likened to an action of entrepreneurial marketing. Moreover, the new meanings assumed by the behavior of the individual in the network enterprise redefine the values to be considered in entrepreneurial action and thus even contribute to redefining the very concept of corporate ethics. Indeed, if the enterprise is viewed as a set of individuals who are strongly motivated toward achievement of common goals, then the overall ethical vision expressed by the enterprise can play a significant role by seeking to promote morally motivating values. This will not only encourage positive co-existence among persons who have to work together, but it will also favor increased operative effectiveness and efficiency.