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Rank-Ordered Data

  • Hubert Gatignon
Chapter

Abstract

When the criterion variable is defined on an ordinal scale, the typical analyses based on correlations or covariances are not appropriate. The methods described in Chapter 6 do not use the ordered nature of the data and, consequently, do not use all the information available. In this chapter, we present methodologies that take the ordinal property of the dependent variable into account.

Keywords

Market Research Conjoint Analysis Cumulative Density Function Order Probit Model Effect Code 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.INSEAD, The Business School for the WorldFontainebleau CedexFrance

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