Rank-Ordered Data

  • Hubert GatignonEmail author


When the criterion variable is defined on an ordinal scale, the typical analyses based on correlations or covariances are not appropriate. The methods described in Chapter 6 do not use the ordered nature of the data and, consequently, do not use all the information available. In this chapter, we present methodologies that take the ordinal property of the dependent variable into account.


Market Research Conjoint Analysis Cumulative Density Function Order Probit Model Effect Code 
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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.INSEAD, The Business School for the WorldFontainebleau CedexFrance

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