The data sets described below can be downloaded from the web at:˜gatignon. Three different kinds of information, which correspond to typically available data about markets, are provided for analysis: industry, panel, and survey data. In addition, scanner data are provided for a product category in the form typically available in practice.


Product Category Purchase Intention Purchase Behavior Advertising Expenditure Brand Awareness 

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.INSEAD, The Business School for the WorldFontainebleau CedexFrance

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