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Appendices

  • Hubert Gatignon
Chapter

Abstract

The data sets described below can be downloaded from the web at: http://www.insead.edu/˜gatignon. Three different kinds of information, which correspond to typically available data about markets, are provided for analysis: industry, panel, and survey data. In addition, scanner data are provided for a product category in the form typically available in practice.

Keywords

Product Category Purchase Intention Purchase Behavior Advertising Expenditure Brand Awareness 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.INSEAD, The Business School for the WorldFontainebleau CedexFrance

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