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Cluster Analysis

  • Hubert Gatignon
Chapter

Abstract

The objective of cluster analysis is to group observations (e.g., individuals) in such a way that the groups formed are as homogeneous as possible within each group and as different as possible across groups.

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.INSEAD, The Business School for the WorldFontainebleau CedexFrance

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