Introduction

Chapter

Abstract

This book covers multivariate statistical analyses that are important for researchers in all fields of management, whether finance, production, accounting, marketing, strategy, technology, or human resources management. Although multivariate statistical techniques such as those described in this book play key roles in fundamental disciplines of the social sciences (e.g., economics and econometrics or psychology and psychometrics), the methodologies particularly relevant and typically used in management research are the focus of this study.

Keywords

Covariance Marketing 

Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  1. 1.INSEAD, The Business School for the WorldFontainebleau CedexFrance

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