Designing Media and Classroom Interventions Targeting High Sensation Seeking or Impulsive Adolescents to Prevent Drug Abuse and Risky Sexual Behavior

  • Rick S. Zimmerman
  • R. Lewis Donohew
  • Philip Palmgreen
  • Seth Noar
  • Pamela K. Cupp
  • Brenikki Floyd


In this chapter, we describe interrelated programs of research conducted by teams of researchers at the University of Kentucky over a period of more than 20 years; the programs of research include both media and classroom-based approaches that have resulted in successful interventions in both. The research conducted during this period has focused on increasing the effectiveness of televised public service announcements (PSAs) and classroom programs designed to prevent drug abuse and/or reduce risky sex. The results of these studies provide important direction for the design of prevention interventions targeting adolescents at-risk for engaging in risky behaviors.


Behavioral Intention Risky Behavior Risky Sexual Behavior Target Audience Sensation Seek 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



Research described in this chapter was supported by the following NIH grants: R01-DA03462 (Lewis Donohew, PI), R01-DA05312 (Lewis Donohew, PI; Philip Palmgreen and Elizabeth Lorch, co-PIs), R01-DA068924 (Lewis Donohew, PI; Philip Palmgreen, Elizabeth Lorch, and William Skinner, co-PIs), P50-DA005312 (Richard Clayton and Michael Bardo, PIs), R01-DA04887 (Lewis Donohew, PI, Richard Clayton, co-PI), R01-DA012371 (Philip Palmgreen, PI), R01-DA12490 (Lewis Donohew and Nancy Harrington, Co-PIs), from the National Institute on Drug Abuse; R01-AA10747 from the National Institute on Alcoholism and Alcohol Abuse (Rick Zimmerman and Lewis Donohew, Co-PIs); R01-MH061187 (Rick Zimmerman, PI) and R01-MH063705 (Rick Zimmerman and Phil Palmgreen, Co-PIs) from the National Institute of Mental Health; and R01-NR008379 from the National Institute of Nursing Research (Rick Zimmerman and Eric Anderman, Co-PIs). We would also like to thank Nancy Harrington, Derek Lane, and Eric Anderman for their careful reading of portions of the manuscript.


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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  • Rick S. Zimmerman
    • 1
  • R. Lewis Donohew
  • Philip Palmgreen
  • Seth Noar
  • Pamela K. Cupp
  • Brenikki Floyd
  1. 1.Department of Social & Behavioral HealthVirginia Commonwealth UniversityRichmondUSA

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