Skip to main content

The Arcs Model of Motivational Design

Abstract

Typically, even though they have years of experience as students and can potentially list motivating versus demotivating events, people feel that they do not have a reasoned, systematic approach to dealing with the motivational aspects of instructional design and teaching. Some people have a great deal of talent and are highly successful based on their experience and, perhaps, charisma, but they might be more limited in their repertoire than they wish they were. The specific aim of the ARCS motivation model is to provide guidance for creating answers to these questions. This chapter provides an introduction to the ARCS model and serves as a foundation for the remaining chapters which are, for the most part, elaborations of the points made in this chapter. The first part of this chapter contains a description of the motivational variables and sample strategies that comprise the four categories of the ARCS model, the second part covers the systematic design process, and the final part discusses the relationship between motivational design and instructional design.

Keywords

  • Learning Objective
  • Instructional Design
  • Goal Orientation
  • Instructional Strategy
  • Instructional Material

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is a preview of subscription content, access via your institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-1-4419-1250-3_3
  • Chapter length: 32 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   169.00
Price excludes VAT (USA)
  • ISBN: 978-1-4419-1250-3
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   219.99
Price excludes VAT (USA)
Hardcover Book
USD   219.99
Price excludes VAT (USA)
Figure 3.1.
Figure 3.2.
Figure 3.3.
Figure 3.4.
Figure 3.5.
Figure 3.6.

Notes

  1. 1.

    I am grateful to Dr. Sang Ho Song who created an earlier version of this point-by-point comparison approach while he was working with me as a graduate student. I have modified it considerably, but appreciate his contribution of this idea.

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and Permissions

Copyright information

© 2010 Springer Science+Business Media, LLC

About this chapter

Cite this chapter

Keller, J.M. (2010). The Arcs Model of Motivational Design. In: Motivational Design for Learning and Performance. Springer, Boston, MA. https://doi.org/10.1007/978-1-4419-1250-3_3

Download citation