Nobody can currently tell what course the crisis will take, how long it will last, or what lies beyond it. Long-term decisions have to be made, but they rest on conjecture and highly speculative scenarios. This concluding chapter should be understood against the backdrop of this extreme uncertainty. Its contents are intended to serve as food for thought – no more and no less. As we saw in Chapter 8, uncertainty about future developments means that managers should aim to achieve maximum flexibility by postponing decisions that tie their hands in the long term.


Current Crisis International Division Social Tension Luxury Good Quick Solution 
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Copyright information

© Hermann Simon 2010

Authors and Affiliations

  1. 1.Simon-Kucher & PartnersBonnGermany

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