“On the iPhone, it’s really about being respectful of peoples’ time,” says Ngmoco Founder and Chief Creative Officer Bob Stevenson. An odd mantra for a company that makes video games, the ultimate diversion- and surprisingly sober for a bunch of guys who measure their analytics in “awesomes.” Figure 3-1 shows the home screen of Ngmoco’s Topple 2.
Figure 3-1.

Topple’s home screen.


Challenge Data Game Developer String Content Home Screen Texture Atlas 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Chris Dannen 2009

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  • Chris Dannen

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