As an eager entrepreneur, you stay up “on-call” most nights monitoring MyAppoly’s usage and making sure that any issues are addressed immediately. You do not want your site’s reputation to be compromised by an inability to address a situation right away. You spend time sifting through the analytics reports that your team has given you, and you notice signs of success. The number of users you have is growing rapidly. Your team approaches you one day and recommends that you set up a meeting to discuss how to improve the site now that it is getting unprecedented traffic. The perfectionists among the engineers are complaining that certain pages are much too slow compared to their potential and that the current setup cannot support many more users, especially at the rate of growth the metrics suggest. These are good problems to have because it means you are doing something right, but they still need to be addressed.