Jonathan Lenaghan is the Head of Data Science at PlaceIQ, a mobile geolocation intelligence company aggregating and analyzing spatial data for marketers. In early 2014, mobile Internet users eclipsed desktop Internet users for the first time. Projections show that this trend will only accelerate as we move into the future. PlaceIQ is at the forefront of the intersection of . Rapid growth at this dynamic intersection brings with it challenges in terms of privacy, data infrastructure, size of data, and the ability to process the data intelligently and put what has been learned from the data to good use.