The Elevator Pitch

  • Paul M. Getty


The first and perhaps most important tool in your presentation materials is the elevator pitch. In its most simple terms, an elevator pitch is a brief summary of your business that is developed to entice an investor to want to hear more. It is short enough to be told as you ride in an elevator with a prospective investor. Hence the name.


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© Paul M. Getty 2014

Authors and Affiliations

  • Paul M. Getty
    • 1
  1. 1.CAUS

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