Slide 4: Opportunity and Market

  • Paul M. Getty


The Opportunity and Market slide gives you another chance to build your credibility with the investor as you share your analysis of the market opportunity for your product. Remember, investors are looking for companies that address large market opportunities—typically $1 billion or more. Professional investors are also primarily focused on investing in firms that can attain revenues of $100 million or more within five years. Of course, you can expect them to be very skeptical of claims of a large market-size potential unless you can further qualify your ability to penetrate defined market segments successfully.


Primary Care Physician Market Opportunity Public Firm Market Segmentation Annual Sale 
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© Paul M. Getty 2014

Authors and Affiliations

  • Paul M. Getty
    • 1
  1. 1.CAUS

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