The first big success I had with an app was an interactive guide for the popular video game Halo 3. Because I was a fairly amateur appreneur and developer, I needed app content that was relatively simple. Also, The app market was already stocked with guide apps, so I needed to make mine better. I partnered with one of the top professional gaming teams, OpTic Gaming and KontrolFreek, and had them advertise the app in a lot of different ways: run ads on their YouTube channels, post on their Facebook and Twitter, talk about the apps at events, and e-mail their followers. This was a fantastic way for me to maximize my exposure with absolutely no out-of-pocket costs. Of course, not every app will allow for this scenario, but if you think outside the box, you can always come up with unique marketing techniques. The app reaped great results: number 2 in reference and number 188 overall! I had tens of thousands of users, and for an app in a market this specific, it was about as viral as it could be. I did everything in my power to keep my users happy and engaged. I was able to keep this app at the top for almost a year. Of the scores of lessons I learned from this app’s success, how to handle the viral potential of an app would be the most crucial.