Psychology of Motivation

  • Chris Lewis


This chapter provides the core psychology grounding that you’ll need in order to truly comprehend how motivational design patterns work. Too much of what you may have read in other sources simply presents a design “trick,” without justifying if or how it has the desired effect on users. It’s my goal to take you deeper into the science of psychology, not just to show you how the existing motivational design patterns work, but to give you the understanding you’ll need to come up with your own patterns.


Intrinsic Motivation Behavioral Economic Extrinsic Reward Easy Answer Extrinsic Motivator 
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Copyright information

© Chris Lewis 2014

Authors and Affiliations

  • Chris Lewis
    • 1
  1. 1.CAUS

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