To Market or Not…

The Context for Commercialization
  • Jerry Schaufeld


Any business text will quickly identify the importance of marketing in a commercial project, and so will I. But here the issues are a bit more complex. It becomes exceedingly important to delineate not only the market opportunity but also the appropriate sales engines—including startups new divisions, franchising, licensing, joint ventures, and so on—as platforms to recognize its potential throughout the product lifecycle.


Situational Awareness Strategic Selling Competitive Force Traditional Marketing Boston Consult Group 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Jerry Schaufeld 2015

Authors and Affiliations

  • Jerry Schaufeld
    • 1
  1. 1.MAUS

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