Abstract
The big business newswire organizations such as Dow Jones and Thomson Reuters put great stock in enterprise reporting—reporting that is not prompted by news or a press release but rather is developed from scratch by a reporter digging into sources. Enterprise reporting is especially exciting for any journalist because it is totally his or her own story. The information is not based on the rewrite of a press release or information given out at a news conference. Instead it is about taking a small nugget of information, digging into it, and claiming ownership of it.
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- 1.
See, for example, Ray Massey, “Petrol Sharks Pile On Agony for Drivers,” Daily Mail, May 16, 2013. http://www.dailymail.co.uk/news/article-2325804/Petrol-sharks-pile-agony-drivers-After-price-fixing-raid-BP-Shell-damning-report-reveals-traders-driving-costs-motorists.html
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© 2014 Keith Hayes
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Hayes, K. (2014). Enterprise Stories. In: Business Journalism. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6350-0_5
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DOI: https://doi.org/10.1007/978-1-4302-6350-0_5
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