Accounting Firm Wins by Losing a Third of Its Fees

Losing a client to a departing staff member is an ever-present concern for professional firms—a problem this practitioner succeeded in overcoming.
  • Keith N. Cleland


When the two partners of Jones & Associates reflected on the profession’s advertising slogan, “Not Your Average Accountant,” they considered their practice to be well above the average.


Cash Flow Accounting Profession Total Expense Action Sheet Public Accounting Profession 
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Copyright information

© Keith N. Cleland 2013

Authors and Affiliations

  • Keith N. Cleland
    • 1
  1. 1.NSWAustralia

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