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To SRM and Beyond!

Initiating SRM in the Real World
  • Christian Schuh
  • Michael F. Strohmer
  • Stephen Easton
  • Mike Hales
  • Alenka Triplat
Chapter

Abstract

Before we get to the core of the SRM framework we propose, let us take a look at a case study for inspiration. During the rest of this book, we will use the fictional example of Heartland Consolidated Industries to illustrate the points made in the main text. Let’s say that Heartland is a global food products business headquartered in Fort Wayne, Indiana. The recently appointed CEO is a German-American named Thomas Sutter. Unusually, his prior role was as the chief procurement officer and he has owed his elevation to the success he achieved in that position. Prior to Heartland, Thomas worked for several years at Autowerke, the leading German carmaker.

Keywords

Supply Chain Sustainable Competitive Advantage Supply Relationship Supply Base External Supplier 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Stephen Easton 2014

Authors and Affiliations

  • Christian Schuh
    • 1
  • Michael F. Strohmer
    • 1
  • Stephen Easton
    • 1
  • Mike Hales
    • 1
  • Alenka Triplat
    • 1
  1. 1.LondonUnited Kingdom

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