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Designing Marketing

More Than Meets the Eye
  • Beverly Rudkin Ingle
Chapter

Abstract

Proper, purposeful marketing is an integral part of a business’s success. It is also one of the most volatile, subjective, and misunderstood areas of business operations. Although largely considered the fun part of business—with logos, tag lines, advertising, promotional items, letterhead, and so on—marketing done well is much more than meets the eye.

Keywords

Leadership Team Target Audience Parent Company Business Case Marketing Campaign 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Beverly Rudkin Ingle 2013

Authors and Affiliations

  • Beverly Rudkin Ingle
    • 1
  1. 1.TexasUS

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