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The Role of Research in Design Thinking

Don’t Assume: Ask!
  • Beverly Rudkin Ingle
Chapter

Abstract

Data can be intimidating, elusive, and enlightening. Obtaining it, specifically taking the time to conduct meaningful research, can seem like an obstacle to progress. It’s not. Research facilitates progress’s emergence from the primordial soup of data so it can begin to take shape and form a solution.

Keywords

Focus Group Financial Service Focus Group Participant Laundry Detergent Brand Personality 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Beverly Rudkin Ingle 2013

Authors and Affiliations

  • Beverly Rudkin Ingle
    • 1
  1. 1.TexasUS

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